Alaska Wildland Adventures
Alaska Wildland Adventures (AWA) specializes in premium, small-group, guided Alaskan tours. In 2003 they found themselves losing clients to cruise lines whose slick materials advertised trips to the same locations as AWA, but at much lower costs. AWA needed to communicate its differences—premium, personalized, principled, and authentic. And they needed to find a visual voice that could compete with the elegant materials produced by the cruise lines. We redesigned all of AWA’s materials: logo, website, brochures, and ads. In each medium, the messaging centered on a set of beliefs that demonstrated AWA’s passion, values, and commitment to delivering the very best of Alaska to one client at a time. As our very first (and now smallest) client, AWA holds a special place in our hearts.
“We feel that the Hive is a perfect partner to help us communicate our difference–premium, personalized, principled, and authentic—in part because we believe the Hive shares those same core values. We are VERY HAPPY with the magic the Hive has sprinkled into our brochures and our website, and, I’m optimistic that it will lead to more bookings. One thing for sure, it has all elevated our level of credibility with our peers and within our industry.”
Kirk Hoessle, President, Alaska Wildland Adventures
