The clear, user-friendly tone of our successful conservation advertising campaign was nowhere to be found on the information-heavy, hard-to-navigate Santa Clara Valley Water District website.

To make sure residents had more tools to understand how to save 20 gallons a day, we built a conservation-focused microsite at save20gallons.org that was straightforward and fun. Mirroring the tone of the advertising campaign, the site included an interactive floor plan to help residents find water-saving opportunities by room, and a water-saving calculator. The calculator allowed residents who answered a series of questions to visualize how much water they were using compared to a water-efficient home. We also included tips to help them find their greatest opportunities to save even more.

Visit the site at save20gallons.org.