In April 2012, The Hive was approached by Treasury Wine Estates, a global wine company with an impressive portfolio of 54 brands across 3 continents, to build a website that would successfully launch their newest brand, Skinny Vine. Skinny Vine is a line of deliciously light and refreshing wines with 95 calories or less, created to appeal to calorie-conscious female wine drinkers. The resulting site, TheSkinnyVine.com, has an exciting user interface including links to all relevant social media outlets and a fan page for The Skinny Vine Challenge, a blind taste test created to see if people can tell the difference between Skinny Vine wines and full-calorie wines. Overall, The Hive has helped Treasury Wine Estates create a forward-thinking digital environment, where users will be able to participate with Skinny Vine wine, during and after thie exciting product launch.