The University of San Francisco Master of Business Administration program is not the most prestigious MBA program in the Bay Area. However, USF offers a great business education with all the benefits of a private college: small classes and dedicated instructors with solid real-world experience. One of the insights we found about MBA candidates is that they often choose a school based on what city they would like to live in after graduation. This means that USF’s biggest strength is that it's inside the San Francisco/Silicon Valley business ecosystem. For those MBA candidates who don't have the test scores to get into Haas or Stanford, USF can offer the same connections to Bay Area business luminaries like Google, Twitter, and Facebook. The design of the brochure uses a metaphor of a satellite camera closing in on the campus, highlighting the advantage of USF’s Bay Area location.