In January 2012, Ziba Beauty challenged The Hive to rethink current marketing assets to both better reflect the brand and help sell newbies on the benefits of eyebrow threading. In response to this challenge, we created interactive point-of-sale posters, a fully redesigned website and new product kits, to encourage trial. Our window clings welcome employees and customers to finish the statement, “My brows are...” New answers are hand-written weekly, giving passers-by new reasons as to why women get their brows shaped. The fresh look and feel of these posters extends to the redesigned website, which now features a strong social media presence. With links to Facebook, Twitter and Pinterest, fans are in constant communication with the brand. The first of three Sumita Beauty kits, The Brow Must Have Kit, has also been a great success. Not only has the kit encouraged first-time visitors to bring home the tools to keep their eyebrows in perfect shape, but sales have surpassed initial goals. Overall, we’ve established a strong, new voice for the Ziba Beauty brand.